This project centres on Volcom’s Winter 2024 collection, translating its urban edge into a bold visual statement. The graffiti-covered alleyway became a textured backdrop, contrasting raw environments with the structured lines of the outerwear.

The accompanying video pushes this narrative further, using subtle film grain, moody lighting, and syncopated glitches to echo the rhythm of a hip-hop track. Every element works together to create a cohesive piece that feels authentic, deliberate, and true to the brand’s rebellious spirit.